By designing a tool to analyze images in real-time, SelfAdvert has set itself apart in the field of motion-detection technology.
“Along with Telelogos, we presented a sneak peak of the first version of a high-performance audience measurement tool,”confirmed Olivier Billion, SelfAdvert Sales Director.
SelfAdvert presented its solutions during the Screen Media Expo – a digital signage trade fair held in London on May 5-6, 2010:
· SelfAudience LE: an audience measurement tool
· SelfAudience iQ: an audience measurement and analysis (gender, age) tool
· SelfInteractive: an interactivity engine that allows you to create actions based on the profile of the detected person (sex, age group, distance, glasses, tie, facial expressions, etc.).
· Advertising Marketplace: an online advertising space reservation portal, dedicated to ad agencies and media agencies.
“Through our partnership with Telelogos, we were able to integrate our interactivity engines with the Media4Display player. As an example, the player ‘listens’ to data from our engine to adapt the broadcast content to the audience (shape detection: such as faces, hands and remote differentiation – including gender and age group). This feature addresses numerous requests from point of sale networks because it allows you to adapt marketing actions and advertising messages to a consumer profile,” said Olivier Billion – SelfAdvert.
“With this technological partnership, we have developed new economic prospects for display managers, ad agencies and ad sponsors,” stated Yves Clisson, TELELOGOS President
